Your BVL program can provide a wonderful story for local media. When you kick-off your campaign, consider inviting the media to cover your event. Or, prepare a press release about your program and distribute it to area newspapers, radio and television.

Positive publicity cannot only help your cause, but it can help the entire sport of bowling. Through BVL, with its unique history and programs, bowling can be put on the front page of the community calendar and our goal to support America’s veterans will receive attention.

If you’ve never coordinated a publicity effort, we have developed some materials to help you get started. These include:

• How to write a press release
  
• Making a press list
  
• A sample introduction letter
  
• BVL slotted release

Also, as you go through your campaign, think about any feature stories which may be appropriate for the media… Does your group bowl with area veterans? Do any of your volunteers have a personal connection with a veteran? Does your area BVL program conduct any special programs at the area VA facilities?

If the answer is yes, call or write your media contacts and let them know about the story. Offer to arrange an interview time and help set up the meeting. (If your area has a particularly interesting BVL story, we want to hear about it, too. Click here to share it with us!)

lMost of all, don’t give up. If the media doesn’t attend your first event, invite them to the second, and the third. Many of our local programs have worked hard to attract the media to our cause and our sport – but when it happens, you can be proud!

     

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