“Heroes in Our Midst”

Heroes art

Heroes in Our Midst: A Community Salute to those Who Have Served

Concept:  Create an opportunity to recognize bowlers, bowling center staff, area leaders, and community members who are serving or have served in the military.  This can be accomplished in a variety of ways – from a simple display to a special event at the center.

Through in-center announcements, ask customers for the names of individuals they would like to honor.  Request that bowlers bring in a brief paragraph about the individual, specifically with respect to their service to our country, as well as copies of photos and awards (it’s best to avoid accepting any original documentation in case of loss).

Display:  Post the honors, photos and memorabilia on an existing bulletin board or create a display at your control counter.  Decorate with American flags provided in the kit or other appropriate art.

Special Event:  Coordinate a tournament with proceeds going to BVL.  Invite members of the community who want to support our nation’s servicemen and women.

Throughout the week:  Display BVL posters and brochures at the control counter and around the center.  Play the BVL National Anthem DVD before the start of leagues.

Promote the tournament

  • Send suggested press release to area media
  • Make in-center announcements
  • Solicit suppliers and area retailers to
    provide items to raffle during the week

John Sommer 2


Copy flyer for:

  • distribution to your customers
  • at community events
  • post in center and at area retail outlets

At the tournament

  • Play the BVL/Re-Creation DVD National Anthem
  • Recognize area servicemen or women and veterans
  • Confirm that proceeds will be going to BVL to
    John Sommer 1help support America’s veterans

Additional ideas to help support the fund-raising effort:


  • Ask bowlers for
    donations throughout the week.
    Decorate a drop box at the control counter.  Use enclosed pin art.
  • Copy on to white, blue and red
    paper.  $1.00 = white pin, $5.00 =blue pin, 10.00 = red pin.  Write in
    contributors name on the pins and post them around the board or control
  • Encourage bowlers to
    contribute a penny a pin for their series.
    Bowlers generating more than $5.00 can be awarded a “Support The
    Troops” wristband.


  • Support bowlers’
    contributions by matching their contributions to BVL
  • Contribute .10 -.25¢ for each game
    rolled during BVL week to BVL


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