Sample Introduction Letter

Now that you know who they are, take some time to try to reach each media contact by phone. Introduce yourself and BVL and tell them that you’ll be sending them some information about your upcoming event. You may use the slotted release we’ve provided, or develop one which is more detailed about your specific event. We’ve prepared a sample introduction letter and press release for a fictitious town which is holding a BVL tournament on Veterans Day:

November 1, 2007

Ms. Amy Smith, Lifestyles Editor
The City Press
100 E. Main St.
Anytown, USA

Dear Ms. Smith:

Thank you for taking the time to talk with me today about our upcoming tournament for the Bowlers to Veterans Link -- or BVL.

With more than 50 league bowlers signed up for the event to be held on Veterans Day, we’re looking forward to a great day for bowlers and veterans alike.

I’ve enclosed more information about our event and the BVL (See Sample Release.). I’m certain that your readers (listeners/viewers) would enjoy hearing about our efforts on behalf of America’s veterans. I will call next week to follow up.

Cordially,

Mary Brown
For the Anytown BVL

Contacting the Media