Now that you know who they are, take some time to try to reach
each media contact by phone. Introduce yourself and BVL and tell
them that youll be sending them some information about your upcoming
event. You may use the slotted release weve provided, or develop
one which is more detailed about your specific event. Weve prepared
a sample introduction letter and press release for a fictitious
town which is holding a BVL tournament on Veterans Day:
November 1, 2007
Ms. Amy Smith, Lifestyles Editor
The City Press
100 E. Main St.
Anytown, USA
Dear Ms. Smith:
Thank you for taking the time to talk with me today about our
upcoming tournament for the Bowlers to Veterans Link -- or BVL.
With more than 50 league bowlers signed up for the event to be
held on Veterans Day, were looking forward to a great day for
bowlers and veterans alike.
Ive enclosed more information about our event and the BVL (See
Sample Release.). Im certain that your readers (listeners/viewers)
would enjoy hearing about our efforts on behalf of Americas veterans.
I will call next week to follow up.
Cordially,
Mary Brown
For the Anytown BVL