Wrapping up their seventh consecutive year of BVL campaigns, Thunderbird Lanes, with two centers in the Philadelphia area, has now notched a cumulative total of more than $40,000 to brighten the days of America’s hospitalized veterans.
With an evolving fund raising effort, Thunderbird’s Administrator Mary Harrar explained that they went “Back to BVL Basics” for their 2015 fundraising. “We have four basic components to our BVL program that have worked very well for us over the years – they’re easy to implement, and generate great results,” says Mary.
Their four components are these:
- “Pin” Sales. Throughout the month of November, Thunderbird has their counter personnel ask customers to consider donating a dollar to support America’s veterans. “We use the BVL art for the ‘military’ bowling pins and our customers can write their name on the pin and we post them around the centers,” Mary says.
- November 7th as Veteran’s Appreciation Day. Thunderbird donated $1 to BVL for every open bowling game from open to close. Mary notes, “We promote this program throughout the community to encourage open bowlers to come in and bowl to show their appreciation for veterans – it makes people feel good to have fun and help out veterans at the same time.”
- League Solicitation. “All league bowlers were asked to donate at least $1 to support veterans; most donated the $1, some more, one bowler actually gave us $50!” Mary noted.
- “Heroes in our Midst” board. Using BVL display headers, Thunderbird created a tribute to bowlers, staff and community members that have served or are serving our country – with photos and notes about each honoree. “We added 2 new pictures recently — almost every day someone comments on our display, the bowlers love it and we love it,” Mary remarked.
Concludes Mary, “We are 100% committed to the BVL cause and we so much appreciate that our bowlers are, too. Thunderbird Lanes bowlers are the best!”
“Mary, her staff, and bowlers at Thunderbird Lanes are a treasured part of the BVL family,” said BVL Board Chairman John LaSpina. “Thanks to their efforts, we can make a difference in the lives of literally thousands of veterans. On behalf of our BVL Board and the veterans we serve – our deepest thanks for a job very well done.”