The BVL fund raising effort started at Thunderbird Lanes in 2008, and it continues to be one of BVL’s most successful campaigns. Explains Thunderbird Administrator Mary Harrar, “We had heard about BVL at a MUBIG meeting and we decided it would be a great charity for us – it clicked all the right boxes: obviously, it is the sport of bowling’s own charity, so that worked; it has a really low overhead, and we wanted to make sure our money is going right where it is needed; it supports recreation programs for veterans and we certainly understand and appreciate the value of a healthy, yet social sport which can provide emotional and social support; and finally, our owner Norman Brumberg (who has since passed) served as a crew chief in the Air Force from 1947-49. It was an easy decision for us!”
Thunderbird has coordinated a variety of programs for BVL – ranging from a ‘pass the hat’ effort to special events. “Each year, our customers learn more and more about BVL and value of what they do for our nation’s veterans,” adds Mary. Thunderbird also proudly posts BVL’s “Heroes In Our Midst” display which honors bowlers and staff who have served in the military.
With three locations in the Philadelphia area, the 2014 Thunderbird Lanes was conducted under the BVL “Bowl for Freedom” campaign which is an umbrella effort coordinated by BVL that offers public relations and marketing support for participating centers.
“Thunderbird Lanes – from their management to their staff to their customers – provide a shining example of the profound impact that can be made when a commitment is made to honor those who have served our country,” explains BVL Chair John LaSpina. “We are truly thankful for Thunderbird and all they have done to Brighten Veterans’ Lives.”
Pictured L to R: BVL Chair John LaSpina accepts the 2014 Thunderbird Lanes donation to BVL from Mary Harrar and Bill Little of Thunderbird Lanes.