Bowling Proprietors’ Association of America members were introduced to a special BVL campaign for bowling centers at the recently-concluded Bowl Expo in Orlando, Fla.
“Bowling centers nationwide have increasingly been involved in supporting America’s service men and women through BVL,” explains BVL Board Chair John LaSpina. “Now, with our ‘Bowl for Freedom’ campaign, we can provide bowling centers with an opportunity to support BVL and they can use BVL as a way to generate positive attention for their center and attract traffic.” ‘Bowl For Freedom’ is an umbrella program with nationwide exposure which provides centers a flexible, adaptable, yet united effort. “We are encouraging centers to utilize ‘Bowl for Freedom’ as an opportunity to reach out to area veterans groups, companies, and service organizations to encourage participation as a way to do good and have fun,” continues LaSpina.
A critical element of the program is a www.BowlforVeterans.org/BowlforFreedom URL built into the BVL website which provides a complete listing and contact information for all participating centers, locations, dates and times. Details on programs offered by every center are posted in geographic order. Each listing is hyperlinked back to the host center. Through a QR code on all the materials, the list of participants can be immediately updated throughout the BVL network, on social media and through PR efforts.
“Joining the campaign is easy,” says LaSpina. “Determine your offer, and the times and dates of your program. Then, notify BVL of your plans and place your order for free point of sale materials at http://www.bowlforveterans.org/programs/bowl-for-freedom-campaign-bowling-center-sign-up/.”
The ‘Bowl for Freedom’ campaign also includes a public relations and direct mail component.